VEC is the largest value education competition in the world (a non-profit organization). It was started by a group of accomplished and unselfish people who are passionate about helping the student body. There is a lack of selfless service attitude in today's world, although there is no shortage of conveniences, services, or luxury. The group is based on this altruistic spirit. The formative years of student life are when ideals are created that stay with a person for the rest of their life. Sadly, a very egoistic, self-centered, and unrealistic viewpoint is taught to today's students. Therefore, it is not shocking to observe that the student body is prone to vices of all kinds. Knowledge informs us that a student who lives a pure life will grow up to be a fantastic servant leader for the globe.

The goal of the value education contest is to raise awareness among students by instilling in them a strong desire to systematically seek education and training in the principles of principle-centered life. It is impossible to maintain purity without instilling the moral principles that the holy books teach. The organization promotes service to God and humanity in a secular manner. To accomplish the previously described goals, the organization produces and disseminates the Bhagavad Gita along with a study guide.